Modern life seems to be busier than ever and there is always something that needs our attention. It comes as no surprise that insufficient time is one of the major causes of stress these days. Even advanced technology and lots of devices that save us housework don’t seem to have made things easier. One way to ease the situation is to enjoy the added convenience at home with home-delivered food  [ Read More ]

Maggi Brand was introduced to the Indian consumers by NIL with the launch of Maggi 2 Minute Noodles, an instant food product, in 1982. With the launch of Maggi noodles, NIL created an entirely new food category – instant noodles – in the Indian packaged food market. Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women.   At that time, Indian consumers were  [ Read More ]